Berlin Search Engine Optimisation Tutorial



Sell this Sizzle not the Sausage? Find Out How.


Berlin Search Engine Optimisation Tutorial
http://thelab-berlin.com/berlin-seo/

Improve Your SEO – in 21 mins. – for FREE – without any technical hassle.

This checklist will help You improve Your SEO in a very efficient and cost effective way. In fact this method is completely FREE

We’re going for the low hanging fruit – unlinked mentions of Your brand name – and turning them into valuable backlinks to Your site – that will improve Your SEO.

If You want to spend Your time and effort in the most effective way and use methods that give a lot of bang for the buck – then this is definitely one method to implement.

This method has two simple non-technical steps…

First we need to find unlinked mentions of Your brand or keyword on the web – on autopilot. This is a true set-it and forget-it method.

I recommend to use 3 tools simultaneously to cover Your bases. – RankTank Unlinked Brand Mention Finder, Ahrefs Alerts and good old Google Alerts

Once You have identified the unlinked mentions of Your brand worth pursuing just simply contact the publisher and ask for a backlink to your site – That’s how simple it is!

Step One:
Download the RankTank Unlinked Brand Mention Finder at: http://www.ranktank.org/brand-unlinked-mentions-finder/ and follow the instructions.

The Tool will ask You to input the brand name/ keywords You want to find unlinked mentions of and once that is done it will return a list of 100 unlinked mentions within a minute or two.

This tool is great because it will kickstart your SEO efforts. You will probably have 50 – 60 unlinked mentions to check out right away but please bear in mind that this tool is sometimes a bit buggy…

Go to Ahrefs Alerts at: https://alerts.ahrefs.com register for a free account and follow the instructions in how to create one or several alerts for your choosen keywords or brand name.

Ahrefs Alerts will then send you alerts whenever they find unlinked mentions of Your brand.

Go to Google Alerts at: https://www.google.com/alerts and create one or several alerts for your choosen keywords or brand name.

Google Alerts will then send you alerts whenever they find mentions of Your brand – unlike the previous two Google Alerts doesen’t focus on unlinked mentions – but rather just mentions but I find it to be a good complement.

In any case You should have Google Alerts fired up for Your brand name no matter what – not just for SEO purposes.

OK – now You should have a bunch of mentions to check out and follow up on.

Step Two
Make sure to focus on the results and publishers that seem most likely to respond to your request for a backlink.
Don’t waste time trying to get backlinks from curated sites – they usually have no editorial staff to take care of Your request.

Here is a draft for an email to send out- feel free to edit to fit Your needs…

Hi there dear team at _____ !
Hope everything is good (Throw in some personal stuff here if You know the publisher) .

Just a very quick email to ask You for a favour please!
Every year I make a SEO Audit where I try to identify mentions of my brandname (insert Your brandname) without a link back to my site at: (insert You URL)
Having links back (backlinks) to Your site is the most important thing You can do to rank high in Google/Bing searches – this is called Search Engine Optimization.

I just quickly wanted to see if it’s possible for You to link back to my site at: (insert You URL)

…from Your page: www.example.com/mention-of-your-brand. If this is possible that would be very useful for me – Thank You.

I find SEO very interesting and I try to use it to my advantage. Below some links to some really great articles to get started in case You’re interested.

http://moz.com/learn/seo
http://www.screamingfrog.co.uk/
https://marketing.grader.com/

https://twitter.com/theLAB_Berlin
https://www.facebook.com/thelabBerlinDigitalDeLuxe
https://www.linkedin.com/company/thelab-berlin

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