It doesn’t matter how much traffic that you drive to your website if you can’t convert that traffic into sales.
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Conversion marketing takes into account website design, online marketing, web development, web analytics, and how you think about your customers that are visiting your website. This is shift from the traditional Search Engine Optimization and Content Marketing tactics.
As a conversion Marketing Entrepreneur, I create a lot of ecommerce websites. We optimize to get people to put their credit card in, so you can make more money. Of course, we also optimize for lead generation, email opt-ins, and overall traffic and clicks, but conversions, to us, is all about revenue.
Do you understand the voice of your customers – the ones actually visiting your website? Who’s your target audience? What are their pains, and the problems they are going through before they actually arrive? What queries are they actually putting into Google before they arrive at your landing pages? These are some of the things that I will be showing you, that I have proven to know how to understand – who visits your site, where they go, what they do, and what to do with that information next.