Fundamentals of Search Engine Optimisation



Sell this Sizzle not the Sausage? Find Out How.


This video explores the key steps that you need to consider in order to get to the top of Google. We start by exploring the Google algorithm and then move on to the core areas of search optimisation. On-page optimisation involves doing keyword research to find out what it is that people are searching for, an then factoring these words and phrases into your content in the right paces. We then move on to the process of link building and look at how creating social engagement, creates social signals that will help your search engine rankings.

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