Overview of SEO | Search Engine Optimization | Digital Marketing Channels



Sell this Sizzle not the Sausage? Find Out How.


Overview of SEO | Search Engine Optimization (SEO), Search Engine Marketing (SEM) | Digital Marketing Channels
Lesson 1-2: Search Engine Optimization (SEO), Search Engine Marketing (SEM)
Module 1: Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.
Digital Marketing Channels: Planning provides an introduction to various digital marketing channels and how to use each of them to achieve marketing goals. The module will involve readings, quizzes, and projects.

Key Concepts:

Information architecture
Responsive design
Search engine optimization (SEO)
User-centered design
User experience design
User interface
Content management system
Search Engine Results Page (SERP)
Keyword, key phrase
Search engine spiders
Click through rate (CTR)
Conversion rate
Impression

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