Search Engine Optimization (SEO/SMO) Analyst. The SEO/SMO Analyst is responsible for implementing SEO and social media strategies for clients. TheSEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.