Search Engine Results Page Optimization: Converting Rankings Into Clicks

Sell this Sizzle not the Sausage? Find Out How.

Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization. In this episode, we talk about the three components of a search engine results page listing and how to optimize each element to convert.

We also talk about the impact of readability on search engine rankings and handle some listener feedback.

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