SEO is critical to the success of most technology startups.
Most people who start a tech company have little idea that SEO strategy is frequently a king-maker in the startup ecosystem. Those startups that nail SEO win; those startups that disregard it lose.
If you wonder how a startup has achieved slow, steady growth and recognition of its product beyond Silicon Valley – the answer is likely SEO. Such a startup has likely executed a well-performing SEO strategy.
If you wonder why a startup got lots of buzz on TechCrunch and from other Silicon Valley movers and shakers but never took off – the answer is likely SEO. Such a startup probably never grasped the importance of SEO to their long-term strategy.Note that the traffic on these graphs did not really start to explode until these companies rolled out their SEO strategies in earnest. It turns out that ranking #1 on Google for a ‘personal finance’ query (Mint) or a ‘Portland house cleaning’ query (Thumbtack) is powerful. It is as if you have partnered with Google, for free, to promote your content for you.
At a bigger scale, some people think the reason Borders Books went into bankruptcy (in February 2011) is because they did not grasp the importance of SEO – Amazon did, and Amazon slaughtered them.
SEO is one of only a very few ways to achieve widespread recognition of your product if you don’t have a war chest to roll out a national advertising campaign. SEO is daunting to tackle and takes 1 or 2 years to really pay off. You don’t even know where to start when you’re first getting into it. But when it pays off, it pays off big.