Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service.
Since Google is the leading search engine with 67% market share, an effective SEO demands a deep understanding of its intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to users. As the leading search engine, it is critical to align with Google’s best practices and this also means exceeding the standards of Bing and Yahoo.
SEO performed properly results in higher rankings for your web site on relevant searches with the ultimate goal of achieving the number 1 position on the first page of Google. The higher your site is ranking on search engine results pages, the higher the click through rate (CTR) and so the greater the number of visits to your site. Click through rate is the number of times people click on search engine results to go to your site over the number of times your site appears to them (impressions) on search results.
SEO involves the application of thorough guidelines and proficient techniques in the design, architecture, coding, content, promotion, linking, localization, personalization and socialization of your website. LEARN MORE – Free Pro Consultation Valued at 00 – http://www.newvisionmarketingventures.com