*SEO and the quest to optimize for search engines*
In Session 1 ( https://goo.gl/7Sklh2 )+Ammon Johns and I discussed the basics of what marketing actually is, and how you can use a well designed strategy to create the best tactical marketing plan for your business.
In session 2 ( https://goo.gl/JUnPLI ) we talked quite a bit about the importance of knowing who you are selling to, and how they buy what you sell.
Session 3 ( https://goo.gl/XX3vjT ) was an overview of what it means to have an online presence, as well as the fundamental components that make online marketing successful.
In session 4 ( https://goo.gl/7Aj8VZ ) we discussed why you need a website and the things you need to consider in order to make your website a business asset.
In session 5 (https://goo.gl/1pX9Mw) we went into a considerable amount of detail around content marketing, what is it, and how should it work.
Session 6 ( https://goo.gl/wSufNl ) Ammon and I talked about the fundamentals of social media marketing.
In session 7 ( https://goo.gl/W8UN59 ) +Ammon Johns and I will be discussing the fundamentals of SEO starting with insights into how to optimize for search engines. This next three sessions are going to be a three part sub series in the overall series on the fundamentals of online marketing.
To kick this section off we are going to work to unravel the complex web of search engine optimization from the perspective of search engine rank and all that comes with it.
Hope to see you there!